Short pieces on branding, naming and the surfaces where brands are actually decided.https://semicolonco.com/https://semicolonco.com/blog/a-logo-is-not-a-brand/https://semicolonco.com/blog/a-logo-is-not-a-brand/Most rebrands are bought as a logo and remembered as a logo. But nobody experiences a company through its logo alone.Tue, 22 Sep 2026 00:00:00 GMThttps://semicolonco.com/blog/naming-in-two-languages/https://semicolonco.com/blog/naming-in-two-languages/In the Gulf, a name lives in two scripts at once. The mistake is to name in English and translate.Thu, 10 Sep 2026 00:00:00 GMThttps://semicolonco.com/blog/the-deck-is-where-the-brand-gets-tested/https://semicolonco.com/blog/the-deck-is-where-the-brand-gets-tested/For most B2B companies, the sales presentation is the brand’s most important surface.Fri, 28 Aug 2026 00:00:00 GMT