semicolonInsights.
Short pieces on branding, naming and the surfaces where brands are actually decided.
A logo is not a brand. A system is.
Most rebrands are bought as a logo and remembered as a logo. But nobody experiences a company through its logo alone.
ReadNaming in two languages, without a translation.
In the Gulf, a name lives in two scripts at once. The mistake is to name in English and translate.
ReadThe deck is where the brand gets tested.
For most B2B companies, the sales presentation is the brand’s most important surface.
Read